Black-owned restaurants in the U.S. confront many challenges, including industry racism, capital finance, marketing opportunities, and entry impediments.
Pepsi is using its large footprint in food, drinks, and hospitality to promote Black-owned restaurants on Saturday, August 19.
The celebration includes a variety of events and promotions, including Pepsi's $100,000 worth of free food at chosen restaurants nationwide.
Our goal for Pepsi Dig In has always been to celebrate and raise awareness for Black-owned eateries year-round.
Signature dishes will be featured at 25 restaurants in Nashville, Houston, Los Angeles, and Philadelphia. Diners can locate other amazing Black-owned restaurants in their neighborhood on EatOkra.
Diners and foodies may learn about Black-owned eateries and enjoy free food on Pepsi Dig In Day.
Four Black chefs will spend a week at Platform in New York City during August's James Beard Foundation residency.
Between August 1 and 31, fans are urged to tag @PepsiDigIn and add #DigInShowLove and #Sweepstakes to their social media posts about meals at Black-owned eateries.
They'll be entered to win $5,000 for restaurant food and $5,000 for the restaurant. Visit the official website for contest rules.